It’s an art and a science
Be authentic. Think before you post. Experiment and see what’s working and what isn’t. Constantly re-evaluate.
Start slow, select the platforms that align with what you are trying to accomplish. Look to others in the market that are doing this well. Use your common sense.
This new era has given us the gift of time. Investing some time to enhance your online presence today will pay dividends in the future.
Keep Compliance Top of Mind
If you’re using social media for prospecting or to advertise insurance products, keep in mind that all states have specific rules and regulations you need to comply with. And be sure to get approval from the carriers you represent when mentioning their name or products, whether online or in other types of media.
For agent/producer use only. Not for use with the general public.
This information is provided by Nassau Life and Annuity Company for general education purposes only. Nassau Life and Annuity Company and its affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice. Individuals should consult their own independent advisor as to any tax, accounting or legal statements made herein. All product sales must be appropriate, based on a comprehensive evaluation of the customer’s financial situation, needs and objectives. BPD#40165